Vampire movie New Moon has sent sales of pale foundation sky high as fans try and copy the looks of its stars, Robert Pattinson and Kristen Stewart.

Fake tan is being forgotten in favour of a pale complexion as women take inspiration from the movie and buy pale face powders and foundation.

According to online beauty store FeelUnique.com, sales of pale make-up have risen 200 per cent in the last month.

The best-selling product on the site was their pale pink illuminating powder by Bare Escentuals, which is called Mineral Veil.

The website says their sales of L’Oreal’s True Match powder in rose ivory rocketed by 133 per cent in the lead-up to New Moon’s release on November 20.